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We have performed dedicated scientific research in Europe, US and Australia, and participated in developing leading edge programmes for creating and managing brands for cities, nations and tourism destinations. *** Professor Philip Kotler, review of our new book: "..this new book which in my mind will be one of the most valuable documents in the place marketing literature... No nation, city or place should undertake the challenging task of marketing itself without first reading this book." Download reports here | |
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| Singapore unveils differentiated marketing campaigns
Dec 22, 2011 The Singapore Tourism Board (STB) launched its series of differentiated marketing campaigns, starting with the New Discoveries campaign in Beijing, Ch... Soul City launches social media campaign Dec 8, 2011 In order to attract viewers and followers, Soul City has launched its first social media campaign 'Be There When the Sparks Fly' that encourages viewe... Maldives Announces New Nation Brand 8 December 2011 BANGKOK, 7th November 2011 – A new nation brand for the Republic of Maldives, has been unveiled in the island nation's capital, Male. The logo and "Al... Brand USA unveiled Nov 7, 2011 United States unveiled today "Brand USA", the country's first-ever global travel promotion brand. A global brand positioning and strategy before an in... |
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